Notes from inside culture
BAD PRESS
The issue
Read in any order
01
Old brands don't die. They get boring.
Why cultural relevance decays, and the three moves that put a pulse back into a brand before it becomes wallpaper.
6 min 02The 3% rule: what Virgil Abloh knew about marketing
Familiar enough to recognise, different enough to look at. The most useful idea in fashion applies directly to campaigns.
5 min 03How to run a brand campaign when you've never run one
One idea, one asset, one audience, one week. A working method for founders who can't afford a three-month agency process.
7 min